Sendable Deliverability auditor
All posts
Deliverability

Why "delivered" doesn't mean "in the inbox"

Your ESP says 99% delivered. So why are replies down? The gap between delivered and seen, explained.

We’re still writing this one. The short version: “delivered” only means a receiving server accepted your message, not that it landed in the inbox. Plenty of “delivered” mail quietly sits in spam.

Want the full breakdown the moment it’s live? Get beta access and we’ll let you know.